Exim allows you to apply access control lists at various points of the SMTP transaction by specifying an ACL to use and defining its conditions in exim.conf.

You could start with the HELO string.

# Specify the ACL to use after HELO
acl_smtp_helo = check_helo

# Conditions for the check_helo ACL:
check_helo:

    deny message = Gave HELO/EHLO as "friend"
    log_message = HELO/EHLO friend
    condition = ${if eq {$sender_helo_name}{friend} {yes}{no}}

    deny message = Gave HELO/EHLO as our IP address
    log_message = HELO/EHLO our IP address
    condition = ${if eq {$sender_helo_name}{$interface_address} {yes}{no}}

    accept

WARNING: Pursue HELO checking at your own peril. The HELO is fairly unimportant in the grand scheme of SMTP these days, so don't put too much faith in whatever it contains. Some spam might seem to use a telltale HELO string, but you might be surprised at how many legitimate messages start off with a questionable HELO as well. Anyway, it's just as easy for a spammer to send a proper HELO than it is to send HELO im.a.spammer, so consider yourself lucky if you're able to stop much spam this way.

Allow connections from our own hosts and a white-list (Some hosts from big internet providers) with no more check. We refuse connections with some hosts (marketing company etc).

acl_check_host:
    accept  
            hosts = +own_hosts : /etc/exim4/filters/host_white.list

    deny
            log_message = match host_reject.list
            hosts = /etc/exim4/filters/host_reject.list

    accept

Hosts listed by the dns list sbl-xbl.spamhaus.org are spammers or relays for spams. Often if you refuse the connection for one of these hosts then a new try is done by another relay some seconds later. A better solution is to do the rejection when the RCPT is received. Then the spammer does not try again.

</file> acl_check_rcpt: . . .

  drop
          log_message = match sbl-xbl.spamhaus.org
          dnslists = sbl-xbl.spamhaus.org

</file>

You can perform a check on the sender address or remote host. This shows how to do that after the RCPT TO command; if you reject here, as opposed to rejecting after the MAIL FROM, you'll have better data to log, such as who the message was intended for.

# Specify the ACL to use after RCPT TO
acl_smtp_rcpt = check_recipient

# Conditions for the check_recipient ACL
check_recipient:

    # [...]

    drop hosts = /etc/exim_reject_hosts
    drop senders = /etc/exim_reject_senders

    # [ Probably a whole lot more... ]

This example uses two plain text files as blacklists. Add appropriate entries to these files - hostnames/IP addresses to /etc/exim_reject_hosts, addresses to /etc/exim_reject_senders, one entry per line.

It is also possible to perform content scanning using a regex against the body of a message, though obviously this can cause Exim to use more CPU than it otherwise would need to, especially on large messages.

# Specify the ACL to use after DATA
acl_smtp_data = check_message

# Conditions for the check_messages ACL
check_message:

    deny message = "Sorry, Charlie: $regex_match_string"
    regex = ^Subject:: .*Lower your self-esteem by becoming a sysadmin

    accept