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--- spam:gdpr [2021/06/04 11:24] – peter
+++ spam:gdpr [2021/06/04 11:27] (current) – peter
@@ Line 35: / Line 35: @@
   *  An organization, **may use these electronic contact details for direct marketing of its __own__ similar products or services provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner,** according to Article 13, part 2.
+  * Essentially this means that an organization can lawfully send you marketing emails about the service they provide you as long as they inform you that you can opt-out at any time.
+==== What this means for email ====
+  * GDPR does not ban email marketing.
+  * GDPR does clarify the terms of consent, requiring organizations to ask for an affirmative opt-in to be able to send communications.
+  * Companies must also make it easy for people to change their mind and opt-out.
+  * If a marketing email does not present the option to unsubscribe, is sent to someone who never signed up for it, or does not advertise a service related to one the receiver uses is it violating the GDPR.
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