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--- spam:gdpr [2021/06/04 11:18] – peter
+++ spam:gdpr [2021/06/04 11:27] (current) – peter
@@ Line 30: / Line 30: @@
   - They need to keep documentary evidence of consent.
   - To have a **legitimate interest** to process someones data.
+The [[https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32002L0058&from=EN|ePrivacy Directive, specifically Article 13]], presents organizations with another way to use someones data for marketing purposes that stems from the contractual basis of the GDPR.
+  *  An organization, **may use these electronic contact details for direct marketing of its __own__ similar products or services provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner,** according to Article 13, part 2.
+  * Essentially this means that an organization can lawfully send you marketing emails about the service they provide you as long as they inform you that you can opt-out at any time.
+==== What this means for email ====
+  * GDPR does not ban email marketing.
+  * GDPR does clarify the terms of consent, requiring organizations to ask for an affirmative opt-in to be able to send communications.
+  * Companies must also make it easy for people to change their mind and opt-out.
+  * If a marketing email does not present the option to unsubscribe, is sent to someone who never signed up for it, or does not advertise a service related to one the receiver uses is it violating the GDPR.
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@@ Line 37: / Line 50: @@
 https://gdpr.eu/email-encryption/
+https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32002L0058&from=EN